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Tucson-based SEO, available nationwide

SEO strategy and execution for service businesses ready to grow.

I’m Andrew. I handle technical, local, and on-page SEO directly for service businesses in Tucson and around the country.

EvenPath Homes live site, full mobile page capture
Partner-owned project · Real estate services

EvenPath Homes

Homeowners arrive with two different needs, so the site separates the experience into two clear paths, each with its own step-by-step inquiry flow. Spanish-language support and Tucson service-area pages make the services and coverage easier to understand.

  • Dual-path conversion
  • Multi-step lead capture
  • Local SEO architecture
Felco Vending live site, full mobile page capture
Client project · Service business

Felco Vending

An established vending operation needed a site that reflected the scope and professionalism of the service when facility managers evaluated the business. The new build leads with service clarity, operational coverage, and a direct inquiry path.

  • Catalog clarity
  • B2B trust
  • Search-friendly structure
Saddlebrooke Strength live site, full mobile page capture
Client project · Personal training

SaddleBrooke Strength

Abel Macias is a NASM-certified personal trainer in SaddleBrooke coaching functional strength for seniors, with an emphasis on strength, balance, and independence. His site keeps the experience calm and direct with legible type, his own photos, and a prominent call path.

  • Senior-focused training
  • NASM-certified coach
  • Click-to-call first
Beckel Spreadsheets live site, full mobile page capture
Owner-operated project · Digital products

Beckel Spreadsheets

Beckel Spreadsheets is an owner-operated project. The storefront uses clear product hierarchy, value framing, and a direct purchase path to test how digital templates can be presented more credibly.

  • Digital product sales
  • Purchase confidence
  • Revamp queued
Why this works

Senior SEO judgment without an agency handoff chain

You work directly with the person auditing the site, choosing the priorities, and completing the agreed work. The plan stays focused on what the business can support now, with clear boundaries and no ranking guarantees.

  1. i

    Start with a paid diagnosis or a focused Foundation Sprint.

    Existing sites can begin with a one-time audit. Ongoing clients begin with measurement, technical review, keyword mapping, and a prioritized 90-day plan.

  2. ii

    Work is prioritized inside a defined monthly capacity.

    Each month targets the highest-value technical, local, content, or conversion work instead of promising an unlimited checklist.

  3. iii

    Search visibility and conversion are reviewed together.

    Traffic is not useful when visitors cannot understand the offer, trust the business, or complete the next step.

  4. iv

    Web design stays optional.

    A rebuild is recommended only when the current website blocks the SEO strategy, user experience, or measurement plan.

Client feedback

Clear process. Responsive communication. Work clients recommend.

“Andrew was very easy to work with and explained things in a way that actually made sense. He listened to what we wanted, made the website look clean and professional, and was quick to make changes when we asked. The whole process went smoothly, and I never felt like I was being ignored or left wondering what was going on.”
Felco Vending · Website client
“Took the stress and headache out of building a website. Within the same day of ordering, my business website was up and running. I’m very impressed with the quality but simplicity of the website. Highly recommend!”
Abel Macias · SaddleBrooke Strength · Website client

Individual client experience. Project timing depends on scope, content, and access. Two written reviews on file. No others are claimed.

Founder-led SEO
Andrew Ferguson, founder of Showcase Designs

The person setting the strategy also does the work.

I’m Andrew Ferguson. I run Showcase Designs from Tucson and work directly with service businesses here and nationwide.

I handle the audit, technical review, search and page planning, implementation priorities, and reporting. You know who is doing the work, what changed, and why it matters.

Web design is available when the current site limits the SEO strategy, measurement, trust, or usability. It is scoped separately so a business can keep a site that is already doing its job.

Ongoing SEO process

How strategy becomes focused monthly work

  1. 01

    Fit Call

    We confirm the business, market, current website, priorities, required access, and whether a one-time offer or ongoing SEO is the better fit.

  2. 02

    Foundation Sprint

    The sprint establishes the technical baseline, search intent, priority pages, measurement needs, competitor context, and roadmap before monthly execution starts.

  3. 03

    Monthly Execution

    Work follows the roadmap. Local Growth covers one focused workstream each month, while Competitive Growth covers two.

  4. 04

    Review / Iteration

    Completed work, tracking, search data, and new business inputs are reviewed so the next priorities reflect current evidence.

The accepted proposal defines the scope, timing, payment schedule, ownership, and communication rhythm before paid work begins.

Pricing

One-time clarity or ongoing execution

One-time offers have no required monthly commitment. Ongoing SEO begins with a paid Foundation Sprint followed by a three-month initial retainer term.

Commission schedule
OfferPrice
SEO AUDIT & ROADMAPFind the highest-priority SEO and conversion work before committing to a retainer. One-time, existing website. $750One-time engagement; no required retainer
SEO LAUNCH PAGEA fast, credible one-page website with essential SEO foundations. One-time, first website. $750No required monthly commitment
LOCAL GROWTH SEOA correct foundation followed by one focused monthly implementation workstream. Ongoing, one location. $1,250Foundation Sprint, then $1,250/month. Three-month initial retainer term after the sprint.
COMPETITIVE GROWTH SEOA deeper foundation with greater monthly technical, content, and competitor capacity. Ongoing, more competitive. $1,750Foundation Sprint, then $2,000/month. Three-month initial retainer term after the sprint.

SEO-FOCUSED WEB DESIGN. Standardized three-to-five-page sites typically range from $1,750 to $2,500. Premium custom websites typically range from $3,500 to $5,500 and above. Web design is scoped separately so an SEO client is not forced into a rebuild.

No ranking, traffic, or lead guarantees.

Public prices cover one website and one primary location unless the written scope says otherwise. Additional locations, substantial development, full content production, premium software, paid placements, and third-party costs are quoted separately.

Gallery guide

Things people ask me

What can I buy without a monthly commitment?

The SEO Audit and Roadmap is $750 for an existing site. The SEO Launch Page is $750 for a new business that needs one standardized page with SEO foundations. Larger or more complex scopes are quoted separately.

How does ongoing SEO begin?

Local Growth begins with a $1,250 Foundation Sprint and continues at $1,250 per month. Competitive Growth begins with a $1,750 Foundation Sprint and continues at $2,000 per month. The three-month initial retainer term begins after the sprint handoff.

Do I own my website?

Ownership and transfer are defined in the accepted proposal and signed services agreement. Paid final custom deliverables can transfer to the client, while pre-existing frameworks, reusable builder components, and third-party licenses remain separate.

Do you guarantee Google rankings?

No, and you should be suspicious of anyone who does. Local SEO support improves the foundation and the signals you can control, but rankings are not guaranteed, and results require your participation with reviews, fresh photos, accurate business details, and proof of completed work.

Do you only work with Tucson businesses?

Showcase Designs is based in Tucson and works with service businesses nationwide. You communicate directly with Andrew, who handles the SEO strategy and execution.

What do I get in the Free Local Visibility Review?

One search-visibility issue, one website conversion issue, and one recommended next step based on public information. It is a small fit review, not the same as the paid SEO Audit and Roadmap.

What happens after I submit the form?

Your message goes directly to Andrew and is typically answered within one business day. No paid engagement begins until the scope and agreement are accepted. If the form fails, email andrew@showcase-designs.com or call (520) 367-2769.

What does the monthly SEO work include?

Local Growth reserves capacity for one focused technical, local, on-page, content, or measurement workstream each month. Competitive Growth reserves greater capacity for two focused workstreams plus deeper competitor and content support.

Based in Tucson, working across the metro area: Tucson, Oro Valley, Marana, SaddleBrooke, Vail, Sahuarita, and Catalina Foothills. Remote projects are welcome nationwide.

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Free Local Visibility Review

Start with one useful outside perspective.

Share your business, market, and website if you have one. I will use public information to identify a small set of issues and confirm the delivery timing after accepting the request.

  • 1 search-visibility issue
  • 1 website conversion issue
  • 1 recommended next step
Email: andrew@showcase-designs.com
Phone: (520) 367-2769
Response: Personal reply, typically within one business day
Coverage: Tucson, Arizona · nationwide remote work

I typically reply within one business day. Submitting does not start a paid engagement. If the form fails, email andrew@showcase-designs.com or call (520) 367-2769. By submitting, you agree to our Privacy Policy.

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