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Tucson-based SEO, available nationwide

SEO strategy and execution for service businesses ready to grow.

I’m Andrew. I handle technical, local, and on-page SEO directly for service businesses in Tucson and around the country.

EvenPath Homes live site, full mobile page capture
Partner-owned project · Real estate services

EvenPath Homes

Homeowners arrive with two different needs, so the site separates the experience into two clear paths, each with its own step-by-step inquiry flow. Spanish-language support and Tucson service-area pages make the services and coverage easier to understand.

  • Dual-path conversion
  • Multi-step lead capture
  • Local SEO architecture
Felco Vending live site, full mobile page capture
Client project · Service business

Felco Vending

An established vending operation needed a site that reflected the scope and professionalism of the service when facility managers evaluated the business. The new build leads with service clarity, operational coverage, and a direct inquiry path.

  • Catalog clarity
  • B2B trust
  • Search-friendly structure
Saddlebrooke Strength live site, full mobile page capture
Client project · Personal training

SaddleBrooke Strength

Abel Macias is a NASM-certified personal trainer in SaddleBrooke coaching functional strength for seniors, with an emphasis on strength, balance, and independence. His site keeps the experience calm and direct with legible type, his own photos, and a prominent call path.

  • Senior-focused training
  • NASM-certified coach
  • Click-to-call first
Beckel Spreadsheets live site, full mobile page capture
Owner-operated project · Digital products

Beckel Spreadsheets

Beckel Spreadsheets is an owner-operated project. The storefront uses clear product hierarchy, value framing, and a direct purchase path to test how digital templates can be presented more credibly.

  • Digital product sales
  • Purchase confidence
  • Revamp queued
Why this works

Senior SEO judgment without an agency handoff chain

You work directly with the person auditing the site, choosing the priorities, and completing the agreed work. The plan stays focused on what the business can support now, with clear boundaries and no ranking guarantees.

  1. i

    Start with a paid diagnosis or a focused Foundation Setup.

    Existing sites can begin with a one-time audit. Ongoing clients begin with measurement, technical review, keyword mapping, competitor context, and a prioritized 90-day plan.

  2. ii

    Work is prioritized inside a defined monthly capacity.

    Each month targets the highest-value technical, local, content, or conversion work instead of promising an unlimited checklist.

  3. iii

    Search visibility and conversion are reviewed together.

    Traffic is not useful when visitors cannot understand the offer, trust the business, or complete the next step.

  4. iv

    Web design stays optional.

    A rebuild is recommended only when the current website blocks the SEO strategy, user experience, or measurement plan.

Client feedback

Clear process. Responsive communication. Work clients recommend.

“Andrew was very easy to work with and explained things in a way that actually made sense. He listened to what we wanted, made the website look clean and professional, and was quick to make changes when we asked. The whole process went smoothly, and I never felt like I was being ignored or left wondering what was going on.”
Felco Vending · Website client
“Took the stress and headache out of building a website. Within the same day of ordering, my business website was up and running. I’m very impressed with the quality but simplicity of the website. Highly recommend!”
Abel Macias · SaddleBrooke Strength · Website client

Individual client experience. Project timing depends on scope, content, and access. Two written reviews on file. No others are claimed.

Founder-led SEO
Andrew Ferguson, founder of Showcase Designs

The person setting the strategy also does the work.

I’m Andrew Ferguson. I run Showcase Designs from Tucson and work directly with service businesses here and nationwide.

I handle the audit, technical review, search and page planning, implementation priorities, and reporting. You know who is doing the work, what changed, and why it matters.

Web design is available when the current site limits the SEO strategy, measurement, trust, or usability. It is scoped separately so a business can keep a site that is already doing its job.

Ongoing SEO process

How strategy becomes focused monthly work

  1. 01

    Fit Call

    We confirm the business, market, current website, priorities, required access, and whether a one-time offer or ongoing SEO is the better fit.

  2. 02

    Foundation Setup

    The setup establishes the technical baseline, search intent, priority pages, measurement needs, competitor context, and roadmap before monthly execution starts.

  3. 03

    Monthly Execution

    Work follows the roadmap. Local Growth covers one focused workstream each month, while Competitive Growth covers two.

  4. 04

    Review / Iteration

    Completed work, tracking, search data, and new business inputs are reviewed so the next priorities reflect current evidence.

The accepted proposal defines the scope, timing, payment schedule, ownership, and communication rhythm before paid work begins.

Plans & Pricing

Choose the amount of growth work your market needs

Ongoing SEO serves one website, one location, and one Google Business Profile. The six-month monthly term begins after the one-time Foundation Setup is completed.

Plans and pricing
OfferPrice
KEYWORD RESEARCH & 90-DAY SEO PLANPlanning only, with no implementation. Andrew identifies or refines target keywords and delivers a prioritized plan that you or your team carry out. It does not include three months of SEO work, content publishing, Google Business Profile management, or monthly support. Start ongoing SEO within 30 days and the full $750 is credited toward your Foundation Setup. $750One-time engagement; no required retainer
BASIC ONE-PAGE WEBSITEA standardized mobile-friendly page with clear contact actions. No ongoing SEO campaign is included. $500No required monthly commitment
LOCAL GROWTH SEOBest for steady improvement around one established location, with one focused implementation priority each month. $1,250/monthOne-time Foundation Setup: $1,250. Six monthly payments after setup.
COMPETITIVE GROWTH SEOBest for established businesses whose competitors are outranking them, with two focused priorities and a few minimal updates to the existing website each month. $2,500/monthOne-time Foundation Setup: $1,750. Six monthly payments after setup.

CUSTOM WEB DESIGN AND AUTOMATION. Larger websites, migrations, and text, email, calendar, intake, CRM, and other automation workflows are quoted separately. Each service stands alone, so an SEO client can keep a website that already works.

No ranking, traffic, or lead guarantees.

Public prices cover one website and one primary location unless the written scope says otherwise. Additional locations, substantial development, full content production, premium software, paid placements, and third-party costs are quoted separately.

Gallery guide

Things people ask me

What can I buy without a monthly commitment?

The $750 Keyword Research & 90-Day SEO Plan is planning only: Andrew identifies or refines target keywords and delivers a prioritized plan that you or your team carry out. It does not include 90 days of SEO implementation. If ongoing SEO begins within 30 days, the full $750 is credited toward your Foundation Setup. The $500 Basic One-Page Website includes no ongoing SEO campaign.

How does ongoing SEO begin?

Local Growth begins with a $1,250 one-time Foundation Setup and continues at $1,250 per month. Competitive Growth begins with a $1,750 one-time Foundation Setup and continues at $2,500 per month. The six-month monthly term begins after setup is completed.

Do I own my website?

Ownership and transfer are defined in the accepted proposal and signed services agreement. Paid final custom deliverables can transfer to the client, while pre-existing frameworks, reusable builder components, and third-party licenses remain separate.

Do you guarantee Google rankings?

No, and you should be suspicious of anyone who does. Local SEO support improves the foundation and the signals you can control, but rankings are not guaranteed, and results require your participation with reviews, fresh photos, accurate business details, and proof of completed work.

Do you only work with Tucson businesses?

Showcase Designs is based in Tucson and works with service businesses nationwide. You communicate directly with Andrew, who handles the SEO strategy and execution.

What do I get in the Free Visibility Review?

One search-visibility issue, one website conversion issue, and one recommended next step based on public information. It is a small fit review, not the paid Keyword Research & 90-Day SEO Plan.

What happens after I submit the form?

Your message goes directly to Andrew and is typically answered within one business day. No paid engagement begins until the scope and agreement are accepted. If the form fails, email andrew@showcase-designs.com or call (520) 261-1182.

What does the monthly SEO work include?

Local Growth reserves capacity for one focused technical, local, on-page, content, or measurement workstream each month. Competitive Growth reserves capacity for two focused workstreams, including a few minimal updates to the existing website, such as adding client-provided pictures or making basic content changes.

Based in Tucson, working across the metro area: Tucson, Oro Valley, Marana, SaddleBrooke, Vail, Sahuarita, and Catalina Foothills. Remote projects are welcome nationwide.

Through the doorway

The gallery continues through here

The collection hangs in a room you can walk. Same plaster, same light, same lens. It is supplementary: everything on this page works without it.

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Free Visibility Review

Start with one useful outside perspective.

Share your business, market, and website if you have one. I will use public information to identify a small set of issues and confirm the delivery timing after accepting the request.

  • 1 search-visibility issue
  • 1 website conversion issue
  • 1 recommended next step
Email: andrew@showcase-designs.com
Phone: (520) 261-1182
Response: Personal reply, typically within one business day
Coverage: Tucson, Arizona · nationwide remote work
Choose your next step

Use the standard site for current pricing and the review request.

The homepage is the single source for current offers, qualification details, and the request form.

Request a Free Visibility Review

See current Plans & Pricing

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